A Lesson in Public Relations Continues
What a case study for healthcare! The Chicago Bears just can't get it right. This has been a continuing comedy of PR errors that only leaves you scratching your head. Damage control..... Day after the press conference, the President of the team goes on the media tour to clarify statements on what the organization meant. (See my previous post) Damage control pure and simple. It gets even better...... Then it turns out the press release about the firings was wrong and that really two of the assistants weren't fired, but were more like employee-at-will kind of relationships with no contracts. The offensive coordinator and his position coaches had contracts and will be paid. Probably some legal issues now because of that. PR lesson continued..... Look. For your own PR efforts, you control the message and the day when you decide to go public. Winning or losing a PR battle is not controlled by the media, it is your responsibility. You, through your actions or inaction's will dete...