How do you market the employed physician?
With dynamic changes occurring in the healthcare industry as a result of the Patient Protections and Affordable Care Act (PPACA), leading to ACOs, medical homes and such, employment of physicians is making a big comeback to the hospital industry. Born of necessity, hospitals and physicians are being driven by reimbursement changes from production of care payment, to value-based care payment and opportunity. With this new opportunity to reinvent, revitalize and recapture what previously before had been an adventure on the part of hospitals with mixed results, its time to discuss how one goes about marketing the employed physician. What is needed is a new look at what you are doing and changing to meet the needs of your healthcare consumer, not you. With great change comes great opportunity. That is if one is willing to embrace that change and find new ways of moving forward and creating value. Your Brand. Your Value. The Healthcare Consumers Choice. You need to communicate very strongly...