mommyjenlin

Is there a reason why most healthcare organizations do not use internal marketing expertise to improve their Human Resource (HR) recruitment efforts? I can hear it now and have seen it myself: No budget. It's expensive. Doesn't matter. Employees leave, then we have to change everything. How can a brand help us to attract qualified individuals? Don't have the time for all the creative. Non-traditional ways won't work. And so forth and so on..... Most help wanted ads, traditional and online in healthcare continue to look like they have over the past 25 years. Come join us! We are a (fill in the blank) organization. We care.. You're family here.. And the beat goes on. A missed branding opportunity if there ever was one. A few forward thinking organizations have embraced the concept of branding their HR efforts within the larger organizational brand. Unfortunately, those are far and few between. A missed opportunity. And it's not just adding the logo and tag-line to...

The Crisis Faced with a well documented financial meltdown , the global consequences and a deep national recession , how can a hospital or system CEO keep the doors open and the lights on? The answer is simple, yet complex and difficult to carry out. Few try and most of those that do fail. Think about this for a moment, there is little if any differentiation in the healthcare marketplace . Hospitals on average look the same . They provide the same services, have the same managed contracts contract and even have similar medical staffs. Patient satisfaction runs in the 80th – 90th percentile satisfied. Looks like an industry that is very close to becoming a commodity which will eventually compete on price alone. The hospital CEO, medical business leader, managing partner, vice president, director or manger needs to be creating customer evangelists to not just survive, but grow and thrive in this and any future environment. The answer: Customer Evangelists! A customer evangelist i...