mommyjenlin

Here at IDC's CMO Advisory Service we are in the field with our 11th annual Tech Marketing Benchmarks Study. I would like to offer an invitation to participate to marketing executives across the industry.  Have you ever wondered,  "Is my marketing organization receiving enough budget to compete?" or " Exactly how much  should I be spending on marketing automation?" If so, IDC's CMO Advisory Service's benchmark survey has been helping senior marketers answer questions like these for over 10 years! Below are the essential "need to knows" around our survey and further down I'll dive into all the great value of benchmarking your marketing organization. Let's get started: What are the benefits? Complimentary copy of our 2014 Marketing Investment Planner  to benchmark your company's marketing data against the industry's data. Receive an invitation to our client only telebriefing held by IDC Analysts.  What is needed?  Email me ( sm...

Here at the CMO Advisory Service, we recently closed up our 2013 Barometer Study which includes data from senior level marketers working at some of the largest Tech companies in the world. While there are a lot of great insights from this study, these senior level marketers made it very clear that their highest priority is "Proving Marketing's Value", or in other words, that always elusive marketing ROI. While this quest(ion) is nothing new to marketers, as our industry continues its transformation, marketing ROI is becoming an even more pressing topic. We see this truth in our surveys, we hear it from clients, and it is actively being discussed at industry events. This year we launched our   Chief Marketing Officer ROI Matrix  (see the image to the right) in an effort to give participants a look into their own return on investment from marketing and continue the conversation. There is no easy answer here (otherwise my days would not be quite as busy), but I have 3 steps...

There is no arguments that the cloud software industry is currently top of mind for many, in fact enterprise companies are even receiving their share of  love . While the industry as a whole has our attention, what about marketing departments at these companies.  How are CMOs at these fast growing cloud organizations managing their marketing budget? What are they worried about? and what are their priorities for the rest of the year? Within IDC's 2013 Marketing Barometer survey we received answers from marketing leaders within cloud organizations. In this presentation you will see the high level findings comparing these cloud marketing departments to more traditional  2nd platform  companies. I would love to hear your thoughts on these initial findings and how your marketing organization is working to compete in this fast growing market (whether as a pure play or just one of many product lines).   For an extended dec...

IDC's 2013 Chief Marketing Officer ROI Matrix If you are a B2B Marketer you've read the articles, heard the pundits, and attended the conferences - marketing is transforming. This is not ground breaking news. However, what you probably have not seen is a tangible and holistic way to measure your organization's marketing performance. Today you are in luck. IDC's CMO Advisory Service has just released our Chief Marketing Officer ROI Matrix. This Matrix not only provides measurement on Marketing ROI for those companies who participate in our annual benchmark survey, the recently published report also provides fact based analysis, actionable recommendations via IDC Analysts and best practices from leading marketing organizations. For the down and dirty on the report view our press release For some quick and interesting facts from the study look no further, you are in the right spot! You must have the muscle (ie: budget) to move the needle.  #CMOFact: As a percentage of rev...

Many technology companies have directed their marketing and sales teams to look for business beyond the traditional IT customer.  The secret to marketing to the line-of-business executive is to think like they do. Huh? Is this a secret? Imagine you have a cute little terrier that you love dearly but who chews up everything in sight.  You fear that you will have to give the dog away if he keeps wrecking things.  As a super-busy person you rarely have time to read articles, however, one of the articles below will stop you in your tracks. Which one?        a) Animals around Our Home        b) Dogs: What do they do every day?        c) Why We Love Terriers        d) How to Stop Terriers from Destroying Your Home You know that the answer is D.  And if each of the authors had a dog training business, which one are you most likely to contact? Everyone...