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Steve Jobs On How Content Is Truly King [video]

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Content Truly Is King In the middle of this amazing "lost" Steve Jobs interview is some of the best thinking on content and product development I've ever discovered. Jobs discusses the very important distinction between process and the masterful craftsmanship required to develop great products. Listening to this extraordinary segment I thought Jobs was contradicting Dov Seidman's book How: Why How We Do Anything Means Everything . On repeated listening not so much. Jobs is warning against process police taking over and attempting to substitute hollow business process where passion, commitment and genius should rule. Seidman is suggesting that creating the kinds of teams Jobs was famous for leading is the only business process anyone owns. There are no secrets and intellectual property is a poor substitute for fast moving new market creating genius (iPad, iPhone for example). "People get very confused that the process is the content." Content Greatness Unde...

Lessons In Love From Starbucks CEO

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Watch Entire BookTV VIDEO Interview with Howard Schultz  Struggle brings out the best in some. Howard Schultz, Starbucks founder and CEO, is one who meets struggle with a calm confidence we can all learn from. If you want to learn about GIVING, ASKING and SHARING watch this handbook in new leadership. I used my iPhone to capture the segment above where Schultz discusses a favorite topic - LOVE. Love can't be faked. Let me amend that. Love can't be faked indefinitely. Our inability to fake love for long is why TIME is part of Google's algorithm and why Schultz is a perfect leader for the digital age. Read about my vulnerability and how I'm trying to use it on Google Plus . Starbucks has over 200,000 employees. Think on that for a second. Starbucks employees are about half the size of Durham, North Carolina (where I live). During another section of Schultz interview he discusses another favorite topic - the need for transparency. He also discusses where authentic transpa...