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Have You Made Your Healthcare Marketing Resolutions for 2012?

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New Year's Resolutions , for the most part, play an important role in most everyone's life. To lose weight. Live life more fully. Be a better husband, wife, or significant other etc. Value more what we have in our family and friends. And many more that I have missed. But have you ever considered New Year' Resolutions as a part of your business and managerial life? So my last Healthcare Marketing Matters blog for 2012, is about New Year Marketing Resolutions. My own Top 10 list to get things started. What are yours? 10 . Educate my organization about the value of my department and work. I will lead and prove my departments ROI . 9. Continue to scan other industries for their marketing successes. I will learn about them, adapt them to my industry, and implement successfully. 8. Expand my marketing education through webinars, seminars and conferences. There is always something new on the horizon to learn. 7. I ntegrate traditional, online and social marketing strate...

Healthcare Marketing Resolutions for 2011

It has been a most interesting healthcare year. One filled with great change by the passage of the Patient Protection and Affordable Care Act, large fraud settlements along with the usually ethical and moral failures, mergers, acquisitions and the glimmer of an economic recovery. There is optimistic hope for the future. Enough said as all the major healthcare publications run their year-end retrospectives, tops tens, best and worst…. well, you get the idea. So before I going to much further, I would like to extend a most sincere wish for a very Merry Christmas and Happy New Year to all my readers around the world. Readership of Healthcare Marketing Matters has increased greatly over this past year to over a 1,000 page views a month and read daily world-wide. I hope that you have found these writings to be informative, maybe even educational and occasionally irreverent. But most of all, thank you for reading and commenting. So my last Healthcare Marketing Matters blog for 2010 is about ...