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Showing posts with the label Related Products

Choose AdSense: Make Money from Your Content

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Not using AdSense yet? In the last ten years , AdSense has helped over 2 million partners grow their businesses. Be sure to tune in on Wednesday September 11, at 11:00AM, when we’ll be hosting a special 10th Anniversary Hangout on Air  for prospective publishers. If you haven’t yet signed up for Google AdSense or would like to learn more, you should join us. We’ll demonstrate how AdSense helps you earn money from your website, allowing you focus on creating great content. Learn how AdSense:  Earns you extra revenue  Shows your users relevant and useful ads Lets you control which ads show up on your site Helps you understand what’s working and what’s not with robust reporting tools Several publishers will also be joining us to share their AdSense experiences. Hear why they chose AdSense and how it’s helped them grow.  Join this event page to live stream the Hangout on Air on September 11 from 11:00am - 12:00pm PDT. Posted by Bola Akinsanya - AdSense Strategic Partn...

Creating a Standard Data Layer for the Tag Management Industry

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It’s been an exciting few months for Google Tag Manager . As referenced in our previous post  this morning, Google Tag Manager is now serving twice the amount of traffic it was in April 2013 and we have been steadily adding features. Recently, at Google I/O, we announced that  Google Tag Manager will also work with mobile applications .  This week, a consortium of companies, including IBM, Accenture and more, along with the W3C , announced they are collaborating to create a standard Data Layer.   The data layer is a core component of Google Tag Manager and a common way for all businesses to implement tag management tools. It’s a standard way to format data within a web page.  Think of the data layer as a central way for analytics and marketing tools to communicate and share data on a web page.  It's typically used in two ways: 1. to store data and provide a clear separation between the data and presentation layer of the page and 2. to store data when some ...

Solving Tag Management Problems for Large Advertisers

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Last year we launched Google Tag Manager to make it easier for marketers to use tools like analytics, conversion tracking and Remarketing without having to edit website code. Google Tag Manager lets marketers place a single tag (a tiny piece of javascript code) on their site, and then with our easy-to-use UI, they can add or update other measurement and marketing tags without bugging the IT folks. We’ve been thrilled by the response. Google Tag Manager is now serving twice the amount of traffic it was in April 2013, as a significant number of large advertisers with complex tagging needs have signed on. I’d like to share a few recent Google Tag Manager success stories with you. They range across industries, but all of the customers profiled had a few things in common: They needed to deploy a large number of marketing tags to enable their advertising campaigns, often with complex logic around what data to include from the page, and which tags to fire when. Marketers were dependent on I...

Introducing the Google Databoard: A new way to explore research

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The following was originally posted to the Inside AdWords blog . It’s important for businesses to stay up to date about the most recent research and insights related to their industry. Unfortunately -- with so many new studies and with data being updated so often -- it can difficult to keep up. To make life a bit easier, we created the Databoard for Research Insights , which allows people to explore and interact with some of Google’s recent research in a unique and immersive way.  The Databoard is our response to three big challenges facing the vast majority of research released today.  1. Ease of consumption: The databoard introduces a new way of sharing data, with all of the information presented in a simple and beautiful way. Users can explore an entire study or jump straight to the topics or datapoints that they care about. The Databoard is also optimized for all devices so you can comfortably explore the research on your computer, tablet, or smartphone.  2.  ...

Website Satisfaction By Google Consumer Surveys -- For Free

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If you are like most business owners, you know how important a healthy online community is to your business’s success. Traditionally, collecting user feedback has been an expensive and time-consuming process, but now you can hear from your site visitors for free using Google Consumer Surveys. Website satisfaction surveys allow you to easily create customer satisfaction surveys in order to stay in tune with what your customers think. All you have to do is paste a small snippet of code in the HTML for your website. This will load a discreet satisfaction survey in the lower right hand corner of your website so you can get immediate feedback from your users.  Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices. The default questions are free and you can customize questions...