mommyjenlin

Here at the CMO Advisory Service, we recently closed up our 2013 Barometer Study which includes data from senior level marketers working at some of the largest Tech companies in the world. While there are a lot of great insights from this study, these senior level marketers made it very clear that their highest priority is "Proving Marketing's Value", or in other words, that always elusive marketing ROI. While this quest(ion) is nothing new to marketers, as our industry continues its transformation, marketing ROI is becoming an even more pressing topic. We see this truth in our surveys, we hear it from clients, and it is actively being discussed at industry events. This year we launched our   Chief Marketing Officer ROI Matrix  (see the image to the right) in an effort to give participants a look into their own return on investment from marketing and continue the conversation. There is no easy answer here (otherwise my days would not be quite as busy), but I have 3 steps...

There is no arguments that the cloud software industry is currently top of mind for many, in fact enterprise companies are even receiving their share of  love . While the industry as a whole has our attention, what about marketing departments at these companies.  How are CMOs at these fast growing cloud organizations managing their marketing budget? What are they worried about? and what are their priorities for the rest of the year? Within IDC's 2013 Marketing Barometer survey we received answers from marketing leaders within cloud organizations. In this presentation you will see the high level findings comparing these cloud marketing departments to more traditional  2nd platform  companies. I would love to hear your thoughts on these initial findings and how your marketing organization is working to compete in this fast growing market (whether as a pure play or just one of many product lines).   For an extended dec...

The CMO Advisory Service at IDC is conducting its annual barometer survey. This is the 10 th year of the survey.  All respondents will receive a free copy of the report produced from the results of the survey and an invitation to IDC's exclusive Client Telebriefing. During The CMO Advisory's 2012 Marketing Benchmarks survey we collected data from ~100 of the largest and most influential tech companies, their combined revenue totaled nearly $750 Billion.  The barometer survey provides a "finger in the wind" follow up to the Benchmark Survey providing detailed guidance to senior marketers. Areas of focus include: budget ratios, program spend, headcount allocation, and in-depth insights into key trends in the industry and forward looking roles and programs.    If you are interested in participating:  contact Sam Melnick at smelnick (at) idc (dot) com Below are some answers to questions you might have: Q: A free report and webinar, cool! Wait what type of infor...