mommyjenlin

Well, I don't know about you, but it's just a matter of time before the evolving healthcare consumer lets lose the barrage. It can be patients, doctors, employers, payers. Really anyone that has Internet access can participate in Customer Generated Media (CGM). It can be a great unknown. It can be helpful. It can be harmful. It can be your best friend, or your worse nightmare. It has the power to influence thousands, if not millions in this mobile social media aware society we live in. CGM can make your brand the greatest on the earth. It can send you to the ash heap of history. Anybody can blog. Anybody can do a video. Anybody can start an email campaign. Anybody can create a facebook page, web site or tweet. And anything they say or do has the chance to go viral. Sorry to say this, but not everyone thinks you doing the great job that you think you are. If your marketing department is not monitoring CGM and your patient experience from a brand perspective, then you and your h...

Customer Generated Media (CGM). It can be a great unknown. It can be helpful. It can be harmful. It can be your best friend, or your worse nightmare. It has the power to influence thousands, if not millions, in this mobile social media aware society we live in. CGM can make your brand the greatest on the earth. It can send you to the ash heap of history. Anybody can blog. Anybody can do a video. Anybody can start a viral email campaign. Anybody can create a facebook page. Sorry to say this, but not everyone thinks you doing the great job that you think you are. If your marketing department is not monitoring CGM and your customer experience from a brand perspective, then you and your specialty pharmacy, payer, hospital, physician practices, or any healthcare organization is at risk. People are not afraid any longer to say things publically. It means that in the age of the Internet, disgruntled consumers and patients , unhappy employees, media, anybody, can opinionate about their...

Mayo Clinic has no marketing budget, only PR. They have never done a direct mail campaign, print or electronic media advertisements or any other traditional types of marketing. Yet everyone knows who they are and what to expect in the way of customer service and quality. So Quality + Reputation + PR = Success . So on a local level, why do hospitals spend endless dollars on misleading ads and claims when the answer to market success lies before their very feet?