mommyjenlin

Now that more healthcare information general and personal is available today than at any previous time, and healthcare reform is only going to accelerate the information exchange including outcomes transparency, how can you market and leverage in a comprehensive fashion, all that information and change? What do you think the networked patient is saying about you in social media circles, after CMS announced the penalties for 2013 because of your high readmission rates and you greeted that with silence? Welcome to the age of the networked patient. The networked patient is someone who has an intense curiosity about their health condition, expects to have an active role in making healthcare decisions and this is most important, they want control of their health information. They actively use the internet, social media , blogs, web site, apps and seek out others. They read and study about their health condition. They ask questions and will seek out alternatives. The look at providers from a...

Healthcare is changing at a far more rapid pace that at any time in its history. I am not referring to the pharmaceutical or technological advances which have no doubt improved the quality of care and in most cases, the quality of life as well. Since 1983 with the introduction of DRGs, we as an industry have been touting the benefits of wellness, individual responsibility in health and the patient taking an active role in their healthcare. Much has changed since that time and much has remained the same. But now, the game has really changed . Welcome to the age of the networked patient. The networked patient is someone who has an intense curiosity about their health condition, expects to have an active role in making healthcare decisions and this is most important, they want control of their health information. They use in internet, social media and seek out others. They read and study about their health condition. They ask questions and will seek out alternatives. The look at provide...