mommyjenlin

How much more effective would your marketing campaigns be if you made a conscious effort to frame your messaging in your Media Relations (MR) and Public Relations (PR) campaigns around the main brand messages you use in your marketing campaigns? More often than not, brand messages in healthcare PR-MR rely on the "about us" statement to carry that weight. Little if any attention is given to using public and media relations as a strategic and integrative vehicle in the overall marketing effort. And that is a missed opportunity. As healthcare organizations, we are expected by our audiences to advertise, write white papers, create case studies, write impactful sales materials, partner with leading market research organizations to present "groundbreaking" topical surveys and results, as well as other materials. That is a given. People see and read, they (hopefully) advance the brand, maybe generate some sales leads or in some cases bring a sense of accomplishment to in...

The Chicago Bears, Brian Urlacher and HIPAA No, this is not a joke. It has been most interesting reading sports columnists and broadcasters lament to a great common chorus that no one knows about the extent of Urlacher’s injury and his neck surgery. The Bears aren’t talking, the doctors aren’t talking and nobody else is talking. It is as if some serious plot has developed to keep the real story from the media. Hogwash….. As a 20 year healthcare executive life changed a few years ago when HIPAA became the law of the land. Simply put, if an individual does not want anything released about their medical condition, treatment, so forth and so on, that was that. No press leaks, no briefings from the Bears, no info from the hospital, doctor’s or anybody else. The federal government has clamped down really hard on the privacy issue and this falls into that. Urlacher is the only person, who can make the decision on who does or does not receive any information about his medical condition or trea...