Market Intelligence on the Move Transformation continues to sweep its way through the marketing function and no "department" within the function is exempt from change. For this month's CMO Advisor newsletter , we are now focused on the market intelligence area. Compared to its peer departments, Market Intelligence (MI) enjoys relative stability, as measured by the steadiness of the job description, job security and tenure, and budgets. But there is a groundswell of change -- or at least an expressed desire for change. In a recent survey of MI professionals, IDC observes that MI executives are seeking to increase the value they deliver to the organizations they support, and to deliver that value with greater efficiency. Indeed, it is the sentiment of executives that IDC interviewed that "The market intelligence organization will change more in the next 3 years than it has changed in the past 10 years". That is a bold statement. To peel it back, here are the top a...