mommyjenlin

As the burgeoning healthcare consumer looks at you from a price, outcomes and experience perspective, it naturally follows, well at least for me anyway, to wonder if bundled care and the price certainty that goes along with it can give you a market edge. I think it does and here’s why. Even as healthcare reform kicks into high gear in 2014, there will be a cornucopia of diversity in the payment models in the healthcare market place, and you have to be ready for all of them.   Bundled care and its price certainty can go a long way to differentiate yourself in the market to the healthcare consumers not in an ACO, Medical Home, or narrow networks, and drive profitable market share and revenue to you. It could even make you more attractive in a narrow network of providers.   And I am pretty sure employers will like it too, especially those that are self-insured. I get it that not all care can be neatly bundled into a healthcare consumer friendly package, but a lot of it can. And i...

With the reformation of   healthcare in the U.S. about to hit full speed ahead, most healthcare providers will need to undertake a full detailed examination of their position in the market vies a vie their competitors.    A simple question really that is not so easily answered unless you're being honest, and are doing the market research. Positioning is not a tactic. It is a strategy. There are really only three positions you can have in a market, superior, equivalent or inferior. And just saying you have the newest hi-tech equipment, offer world-class care, revolve around the customer,    uild a new building, or produce a white paper does not, let me repeat, does not mean you hold a superior market position, or even a thought-leadership position for that matter. If your market share has not changed much over the last few years, you’re not in a superior position. If revenue has not grown, but stayed steady, you are not in a superior position. If your products, ...