mommyjenlin

Sometimes, another organizations PR missteps are an opportunity to learn how not to handle a PR crisis.   Just ask the any of the hospitals and health systems that have been in the media the past few weeks with HIPAA violations for data beaches. And what I have seen from the healthcare consumer side in the coverage and their responses have been arrogance, apathy and really stupid responses by senior management. I mean really, “We had a panic button and security camera.”   Does it matter in your response that the theft happened after hours?   Or the, “We had 60 days under the law before we had to report it.”   How do you think the public reads that answer of hiding behind regulations when their personal data is at stake? In an age of healthcare model evolution from provider-dominated models of decision making to consumer-directed models, those bygone days of being able to mismanage a PR crisis and response and get away with it are gone. Is your response to dive for un...

What a case study for healthcare! The Chicago Bears just can't get it right. This has been a continuing comedy of PR errors that only leaves you scratching your head. Damage control..... Day after the press conference, the President of the team goes on the media tour to clarify statements on what the organization meant. (See my previous post) Damage control pure and simple. It gets even better...... Then it turns out the press release about the firings was wrong and that really two of the assistants weren't fired, but were more like employee-at-will kind of relationships with no contracts. The offensive coordinator and his position coaches had contracts and will be paid. Probably some legal issues now because of that. PR lesson continued..... Look. For your own PR efforts, you control the message and the day when you decide to go public. Winning or losing a PR battle is not controlled by the media, it is your responsibility. You, through your actions or inaction's will dete...

Saving money? Okay, who is kidding whom? Pharma gives up $80 billion for healthcare reform for Medicare Part D. Hospitals get on the bandwagon and give up $155 billion in Medicare funding. Total savings $235 billion. Is it real savings or just slowing the growth? Medicare and Medicaid programs are never really cut, just the rate of spending growth slows. Its just the gov doing their own cost shift dance. You, me, we all pay for these "savings". Biologic drugs for diseases under reform? Pharma now wants legislation passed giving them a 13 year exclusivity on biologically derived drugs before biosimilar generics can be introduced. Granted they are complicated and expensive to produce, but really, 13 years to recover costs? Nonsense! I say 6-7 years max and then bring on the generics. Its not reform, just the same old game with different clothes. Hospital marketing departments, time to tack action! So hospital marketing and pr departments, what are you doing to drive chan...