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Created with Haiku Deck, the free presentation app for iPad What kind of hero story does your website tell? Sharing Hero Stories Stories are the key to engagement and conversion online. Marketing is, has and will always been about stories. The stories we tell ourselves, believe and tell others form the core of human aspiration and marketing is nothing if not aspirational. In Hero With A Thousand Face American mythologist Joseph Campbell explains that every culture is built on stories, stories with more in common than many realize. The "hero's journey" is at the core of many myths, legends and popular movies. Websites tell "hero stories" too. Here are 7 types of hero stories websites tell:   7 Kinds of Hero Stories Told Online Enlightened. Vicarious. Altruistic. Rescue. Stranger. Like Us. Heroes Together. Examples (with links) of each hero story: Hero Story Examples  . Submit Your Hero Story Examples: Hero Story Search (will eventually put a contest on this link...

1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility. 2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official... Keywords: Article Body: 1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility. 2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official. 3. ONLINE AUDIO You could ...

In the new world of healthcare where price, quality and a consumer paying more out-of-pocket costs for healthcare, social media and online marketing represents an opportunity that can be used advantageously to meet healthcare consumers demands for a better experience. Social and online represents a great opportunity for patient/consumer/business directed healthcare organizations to break from the pack, by creating a social/online healthcare experience that is memorable, exceeding an individual, business or families experience and expectations. Most healthcare organizations are still stumbling with using social media and the online experience to drive differentiation, meaningful information and experience. In any case, when you look at your social media strategy and online presence, does it: Delight your customer? Create sustainable differentiation? Is adaptable to new opportunities? Leverages your investment? Deliver in every situation? Or, is it just pushing out information that is th...

With healthcare moving to a place where price and quality are drivers impacting a consumer who is sharing a much greater burden of the cost, those same consumers will eventually demand online social media experiences commonly found with other companies and services. Online represents a great opportunity for patient-centric healthcare organizations to break from the pack and create an online healthcare experience that is memorable, exceeding an individual or families experience and expectations. Are you ready for the challenge? Most healthcare sites today are static and contain the usual about us, our services location, etc,., etc., etc. Little use of video or other creative ways to engage the customer. Notice that I said customer and not patient. Not everyone that comes to your site is a patient or will be a patient. They are consumers looking for information. Could be a competitor too. In any case, when you evaluate your social media and online presence, does it: Delight your cust...

In the new world of healthcare where price and quality are the key drivers of an informed consumer, sharing a much greater burden of the cost, will begin to demand experiences online that they commonly have with other companies. Online represents a great opportunity for consumer directed healthcare organizations to break from the pack and create an online healthcare experience that is memorable and exceeds an individuals or families experience, expectations. Are you ready for the challenge? Most healthcare sites today are static containing the usual about us, our services location, etc., etc., etc. Little use of video or other creative ways to engage the customer. Notice that I said customer and not patient. Not everyone that comes to your site is a patient or will be a patient. They are consumers looking for information. Could be a competitor too. In any case, when you look at your site, does it: Delight your customer? Create sustainable differentiation? Is adaptable to new opportun...

How much more effective would your marketing campaigns be if you made a conscious effort to frame your messaging in your Media Relations (MR) and Public Relations (PR) campaigns around the main brand messages you use in your marketing campaigns? More often than not, brand messages in healthcare PR-MR rely on the "about us" statement to carry that weight. Little if any attention is given to using public and media relations as a strategic and integrative vehicle in the overall marketing effort. And that is a missed opportunity. As healthcare organizations, we are expected by our audiences to advertise, write white papers, create case studies, write impactful sales materials, partner with leading market research organizations to present "groundbreaking" topical surveys and results, as well as other materials. That is a given. People see and read, they (hopefully) advance the brand, maybe generate some sales leads or in some cases bring a sense of accomplishment to in...