mommyjenlin

Amazon As Cautionary Tale I follow Amazon pagecounts closely. Prior to Google's Panda and Penguin updates Amazon was slouching toward a billion pages inside of Google. At a billion pages in Google's Search Engine Results Pages (SERPs) the distinction between Amazon and Google becomes less and less. Then Google's Zoo of change (Panda followed by Penguin) hit. Now Amazon is down to 127M pages. I realize "down to" seems absurd with such a large number of pages in Google, but better than 90% of Amazon's "pages" have been swept away. Amazon was LATE to the social game. Amazon's ability to generate new pages via their own machine code was astounding and robust. In platforms vs. websites I wrote about how if the Brooklyn Bridge fell into the Hudson tomorrow Amazon would have a landing page with fully cooked content up within minutes. And such technical wizardry used to be enough. Amazon's ability to create new pages by combining pieces of old used ...

A company that publishes over 460 websites, 200 mobile sites and apps, and 200 print titles knows something about media and content. Last week, I had the pleasure of discussing trends with executives from IDC's parent company International Data Group (IDG), the world's leading technology media company. Here's what I learned about the changing state of communication and content. The currency of information is shifting: The primary indicator of engagement is the "quality" time spent with content as well as the meaningfulness of the action that time drives. Someone who is truly engaged in a conversation is more likely to download content. Some content is Core while other content is Candy. Core content gets fewer pageviews but drives more meaningful action while Candy content attracts attention (such as page views or clicks) but doesn't drive much action. Be careful about using easy metrics like page views or clicks as a sole metric as they are easy to manipulat...

Okay, are the hospitals and health systems paying attention ? With the media creating a panic about swine flu and the chances of a worldwide pandemic , now is the time for the healthcare system to step forward. Get those PR and Marketing departments off their chairs and into the media, on your web site and into community with health, prevention and treatment options on the swine flu. Leverage the opportunity to do some good for a change instead of waiting for things to happen. Okay, free consulting follows: First, get your docs together in rapid order and get them on board. Second, link your web site to the CDC, WHO, etc., and make a big deal out of it. Third, prepare some material for distribution in the community. i.e., grammar schools, high schools, private grade schools, senior centers, community groups, local employers etc., and such with tips and ideas for prevention, health information etal. That is what you do! Four, write a series of press releases and get them out...