mommyjenlin

Taking some time off to be with the family during Christmas and New Years.  To all my regular readers, those that stop by once in a while, and to anyone coming to Healthcare Marketing Matters for the first time, thank you for reading and commenting. May you find peace and joy on the holiday season. May you have a successful and prosperous 2013. My regular musings regarding strategic marketing issues in healthcare will resume in January, 2013. Michael Krivich is   an internationally followed healthcare marketing blogger with over 5,000 monthly pages views in over 52 countries worldwide on Healthcare Marketing Matters. He is founder of   the michael J group , a healthcare marketing consultancy dedicated to creating value through strategic marketing for hospitals and health system regardless of payment mechanism, either fee-for-service or value-based to increase market-share, revenue , brand and demonstrate   actual return on marketing investment. Michael is a Fell...

Living in a large metropolitan area with some pretty well recognized system heavyweights and Academic Medical Centers, I am fortunate enough to see a good deal of hospital and health system advertising. Anyhow, happy smiling patients, doctors looking intently into a microscope, nice building exterior shots and high-tech equipment all promoting, something, but clearly not the brand. High production values and in most cases using hired talent instead of employees. The best one was a group of specialists standing and proudly discussing the quality of the air in the patient rooms. Really? I have said it before and I am saying it again, where is the differentiation? And what does the statement: "We have surgical air quality in all the rooms", mean? Does it even matter to a potential patient. "Quick, take me to that academic medical center that has really clean air in the rooms!", said the patient. Really? Food for thought Healthcare is changing and marketing needs to cha...

Find out how to get links to your site easy and how to increase your site ranking in SERP's. Here are 10 simple yet effective ways of raising your link popularity. Keywords: SEO, site, link, directory, wordpress, website Article Body: Getting links to your site increases traffic and boosts your rankings in the search engines queries. Here are the 10 methods I used for getting links to one of my directories: 1. Directory submission If you don't have time to do it your self, you should hire some one to do this for you, as this is the best and the safest way to increase your back links. 2. Link Exchange With Other Webmasters This is a slow process and not always reciprocal linking is a good idea, cause search engines place more importance on one-way links than two-way links. Still, it can bring you valorous links, if you have what to exchange with. 3. Build A Network Of Websites And Interlink Them Building multiple websites is always a good idea, but be careful to host them on di...

Simple but effective ways to get your articles read. Keywords: Home Based Business Article Body: 1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in. 2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics. 3. Hang out in similar message boards. People leave questions for information they're seeking. That is a strong indicator of subjects to write about. 4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine. 5. Regularly check your site's guest books. People sometimes leave questions or comments that would help you generate high readership articles. 6. Check online bookstore's best sellers list. They're very good resources for finding winning topics and ideas to write about. 7. Use the time of year to come u...

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this? Here's a few hints and tricks to help your flyers avoid the trash: 1. Don't miss the boat before you start. Double-check local Fresher's week an... Keywords: flyers, printing, print, printers, flyer Article Body: Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this? Here's a few hints and tricks to help your flyers avoid the trash: 1. Don't miss the boat b...

Are you new to the home based business industry? Trying you become more productive? Save yourself time by using these proven time saving tools to make your life easier and add to your bottom line. Keywords: Work from home, work at home, home based income businesses, home based career Article Body: As a solo entrepreneur you can get overwhelmed trying to wear all the hats. If you are just starting out you are the CEO, the sales person, the book-keeper and the dish washer. You know that I mean? You might have heard the phrase create leverage and if so great. However, once you make that discovery you are now simply exposed to so many options it’s hard to know what to choose. As a work at home business one of the goals is to create an experience for the customer that is as easy as if they were buying from a Fortune 500. So how do you make it happen? One of the best things you can do is look for good products that can demonstrate value to the customer but involves little to no work on you...

No tool will turn a bad form into a good one, and automating a bad form simply collects bad data more quickly – or alienates your users. Following these ten tips will make sure your new forms are a success. Keywords: forms,electronic,e-form,eform Article Body: Background to electronic forms You've decided you need electronic forms or have a feeling they should be implemented. "An electronic form" is a transaction between a user and the form provider. The form can be pre-filled with data from a backend database system before it is presented to the user. When the form is submitted to the provider the data is saved to be used in a business process. The most common reasons for using electronic forms are: 1. Cost savings by avoiding re-keying of data 2. Faster customer service resulting in better customer satisfaction 3. Comply with a government or industry regulation. No tool will turn a bad form into a good one, and automating a bad form simply collects bad data more quickly...